The solution was simple – align the brand with their widely recognized house paint namesake, Sherwin-Williams. The name exudes trust and expertise that would allow SWAF to leverage and extend the current “Ask Sherwin-Williams” campaign. A new look was developed, marketing collateral created and ads placed in major publications.

As the new look hit the stores and media outlets, our next initiative was to improve sales. A custom lead management software was launched for Sherwin’s Sales Reps and a direct mailer was sent to body shop owners to collect market qualified leads.