Our approach focused on precise media planning, performance optimization, and connecting high-intent audiences with OSI’s critical content. While a partner managed visuals and landing page development, our team at True concentrated on unlocking progress by bringing OSI’s Installation Guide to those who needed it most – install managers, GMs, contractors, and remodelers seeking to improve outcomes and protect their reputations.

To achieve this, we implemented a multi-platform digital advertising strategy utilizing:

• Google & YouTube: Leveraging the power of search and video to capture professionals actively seeking solutions.
• Meta (Facebook & Instagram): Engaging with professionals where they consume content and connect with peers.
• Programmatic Advertising: Reaching highly targeted audiences across a vast network of websites and apps.
• Trade Media: Placing ads within industry-specific publications and platforms to ensure relevance.

We utilized a diverse mix of ad formats, including single image, carousel, video, and lead generation ads, to ensure OSI’s branded message resonated and cut through the digital noise. Crucially, we maintained a hands-on approach throughout the campaign. This involved weekly optimizations, biweekly status reviews with the client, monthly reporting meetings, and ongoing coordination with the creative team to ensure seamless execution and sustained performance across every touchpoint.