CHALLENGE
After finding a niche in the market, Sherwin-Williams needed to penetrate the automotive enthusiast market with their new Restoration System that provided a showroom quality paint job at a fraction of the cost. Partnered with Planet Color and Barrett-Jackson, they were in good company, but still needed a way to distribute their product.
SOLUTION
Hit the target audience where they were already actively watching, reading and buying; PowerBlock on SpikeTV, Hot Rod Magazines, and Automotive Retailers like Pep Boys and Jegs. Then, show them how easy getting an auction block ready finish can be with a simple tagline, “Prep It. Paint It. Show It. All for Under $500”. The integrated campaign featured in-show product placement, :30 second commercial, a product landing feature/microsite on barrett-jackson.com and a double page print ad in both Hemmings Motor News and Muscle Car.
DETAILS
Category
Branding
Design
Motion
Product Dev
Video
Links
* All work shown is owned by Anthony Thomas Advertising and was produced during my employment with the company