Maintaining Balance – Value Received for Privacy Diminished

Facebook, Cambridge Analytica, Yahoo, Edward Snowden, WikiLeaks, Marriott – the list of significant data breaches seems to go on and on. Are we just more aware of these type of events, or are they actually increasing? Well, according to digitalguardian.com author, Juliana De Groot, data breaches are on the rise (see chart), but the number […]

How Brands Become a Part of Who We Are and Influences What We Do

Hidden Brain is a National Public Radio (NPR) podcast that investigates the unconscious patterns that drive human behavior, and the biases that shape our choices. Essentially, it looks to answer those questions that are almost near impossible to answer. Why are some people better at remembering faces than others? How does success shape our behavior? Does […]

Sustainability – The New Corporate Social Responsibility (CSR)?

Often thought of as the ability for a company to maintain a current growth rate, or simply synonymous with recycling, Sustainability is actually much more holistic and interconnected. Often defined as “the development that meets the needs of the present without compromising the ability of future generations to meet their own needs”, Sustainability is, in […]

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