CHALLENGE
Envision Outdoor Living Products, known for their exquisite design and superior performance, faced a pressing challenge in the competitive outdoor living market. As a challenger brand amidst industry leaders like Trex and TimberTech, Envision needed to enhance brand awareness and expand their market presence. The recent acquisition of Fairway Railing underscored the urgency to promote their expanded product range. Additionally, Envision aimed to elevate their standing to attract new distributors, dealers, and lumber yards, essential for broadening their customer base and solidifying their position as a premier choice in the industry.
SOLUTION
To tackle this challenge, we partnered with the Kansas City Chiefs as their official composite decking and railing partner. This strategic alliance allowed us to leverage our status as a local manufacturer based in Joplin, Missouri. This enabled us to effectively connect with our regional market.
We executed three specific campaigns: Chiefs Gameday, Kingdom Homegating Giveaway, and Super Bowl Awareness, targeting Chiefs fans across a 6-state area on Facebook and Instagram. These campaigns featured video ads strategically timed around game days, emphasizing our messaging, “Made for Chiefs fans by Chiefs fans” and “Make Everyday a Gameday,” which resonated with fans and encouraged interaction.
Additionally, at GEHA Stadium on game days, we set up an engaging presence featuring corn hole boards made from Envision decking, product samples, and a Mobile Showroom, fostering direct engagement and connection with fans.
Lastly, we launched a national Super Bowl awareness campaign through Facebook and Instagram to maximize reach and overall awareness across the US.
RESULTS
The campaign successfully increased awareness and engagement with Envision Outdoor Living’s products, significantly boosting their visibility and market presence. By leveraging the high visibility and popularity of the Kansas City Chiefs, we were able to reach a wide audience and generate significant interaction with the brand. This multi-faceted approach not only enhanced brand recognition but also drove substantial traffic to Envision’s offerings, translating into measurable engagement and lead generation.
- Chiefs Game Day Campaign reached over 450,000 Facebook users and generated over 1,000 clicks.
- Super Bowl Campaign reached over 6 million Facebook users.
- Kingdom Homegating Giveaway generated 536 submissions, reached over 300,000 users, and garnered over 9,200 clicks.
- Established significant distributor partnerships directly attributable to the campaign’s success.
- Enhanced brand association with the Kansas City Chiefs, culminating in their victory in the 2024 Super Bowl.
DETAILS
Category
EventPPC
Social
Links
Envision Website
Chiefs / Envision Landing Page
Envision Homegating Landing Page
Chiefs Homegating Landing Page
* All work shown is owned by True Digital Communications (or Envision Outdoor Living Products) and was produced during my employment with the company.